Hello, I’m Madison.
A Freelance Graphic Designer in Rochester, NY

VIEW WORK
A box of matches with a green cover featuring a tiger logo and the text "Marmalade Lounge" placed in front of a black and white portrait of a woman holding a bottle. A colorful flower arrangement is on the left side of the scene.
A wooden side table holding a closed Prada book, next to a gray upholstered sofa and a beige textured carpet.
Black and white illustration of a person sitting at a desk with a computer, a coffee mug, and a notepad
Black dog lying on a blanket with black, white, and brown fur.
A black and white logo with the word 'HONEYBOOK' in stylized text.
The word 'hollaboss' written in black cursive font.
The word "grey" stylized in black and gray, with the "g" and "e" in black and the "r" and "y" in gray, on a white background.
Logo of Freelance Femates, featuring stylized text in black that reads "Freelance Femates."
A young woman with long dark hair sitting at a desk, working on a laptop with a cup of coffee nearby, in a cozy workspace.
A young girl with long blonde hair wearing a princess costume with a tiara, pink dress, and cape, playing dress-up in a colorful room.

ART DIRECTION

ILLUSTRATION

FINE ART

MUSIC COMPOSITION

Smiling woman with dark hair in a striped top and white pants standing on a walkway near a body of water with Chicago skyline in the background.

I build meaningful brands and digital experiences by blending strategy, creativity, and human insight.

Madison Bracaglia is an art director and brand strategist with 10 years of experience building brands that connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Mel Robbins, Girlboss, and Mailchimp.

By day, Madison works as a freelance art director, helping visionary founders and agencies translate complex ideas into compelling visual narratives through human-centered design, strategic illustration, and thoughtful art direction. By night, she channels that same storytelling into fine art and composes neo-classical piano pieces.

Madison's design philosophy is rooted in empathy, visual problem-solving, and strategic storytelling. She believes great design isn't just about aesthetics. It's about clarity, conversion, and creating work that reflects the truth of who you are. Her approach weaves art and illustration into every project, building brands and digital experiences that feel authentic and resonate deeply with audiences. Whether designing for commerce or creating fine art, Madison blends function with creativity and human insight to help women leaders and ambitious entrepreneurs come into their own power.

Art Direction

10 years of agency and freelance creative leadership across global brands. This collection showcases full 360 integrated campaigns including branding systems, web design, packaging, digital ads, landing pages, newsletters, DTC pieces, and social media content creation—all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.

Case Studies

This collection showcases illustration across brand identity, social media, podcast art, infographics, and commissioned location pieces. From Instagram stickers created for Mel Robbins' "The High 5 Habit" book release to custom artwork for brands, each piece demonstrates how thoughtful illustration strengthens visual storytelling and deepens audience connection.

Illustration

Cozy living room with green walls, framed artwork including a large floral print, mandala, mushroom, snake, and abstract pieces. There is a peach sofa with colorful pillows, a side table with plants, candles, and a small mirror, and a checkered rug on wooden flooring.
Person holding a framed sketch of a house.
Pattern with text 'For the Love of Freelance' surrounded by illustrations of glasses, notebooks, a keyboard, a cup of coffee, a notepad, and a pen, all with a green leafy background.
Illustration of a person with blonde hair and glasses holding a book titled 'The High 5 Habit' by Mel Robbins, with the cover partially obscured.
Open matcha toothpick box with bamboo toothpicks inside, placed on a dark table with flowers and a black and white portrait of a woman holding a bottle behind it.
A top view of a workspace with a notebook, a pen, a smartphone displaying 'Freelancing Females Resources,' a badge, a flower, a small note with a rainbow illustration, a cup of coffee, and some papers, all on a red background.
A person with brown hair, wearing a beige sweater with pom-poms, stands in an old greenhouse with rusted metal and glass panels, partially obscured by a black envelope and a greeting card with a logo and text for Rooted Provisions.
Open sketchbook with a detailed pencil drawing of a church with a central dome and tower, placed on a marble surface. A white cup with orange juice is on the right side, and an open magazine with images of indoor plants, furniture, and decorative tiles is partially on top of the sketchbook. There are paint swatches and watercolor stains on the page.

Fine Art

A collection of framed artwork leaning against a white wall. The artwork includes a vintage map of Europe, a painting of a church with a clock and a dome, and a smaller picture of two ducks floating on water. To the right, there is a tall cactus plant in a pot.

COMING SOON

Creative Storyteller

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Human-First Design

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Creative Storyteller ・ Human-First Design ・