Hello, I’m Madison.
A Creative Storyteller and Art Director

VIEW WORK
A box of matches with a tiger logo and the words "Marmalade Lounge" in front of a black-and-white framed artwork of a woman holding a bottle, next to a flower arrangement.
A wooden side table with black metal legs, a gray armchair, and a book titled 'Prada Catwalk' on the table, with overlaid text 'Freelancing Field Notes' and a small flower icon.
A chessboard with black and white pieces, poised for a game.
Illustration of a skull with a sunflower growing out of the top.
Black text saying 'The Honey Book' with a small bee icon above the letter 'H'.
Black logo with the word 'Glam Boss' written in a stylish, cursive font.
The image features a person with blonde hair and glasses, sitting at a white table, writing on a piece of paper with a pen, and looking focused. The background includes a white wall and a glass of water.
Logo for Freelancing Females, featuring stylized text with 'freelancing' in bold and 'females' in script, in black.
A woman sitting at a desk with a computer and various office supplies, smiling and looking at her work.
A black and white drawing of an abstract shape that resembles a butterfly with wings spread open.

ART DIRECTION

ILLUSTRATION

FINE ART

MUSIC COMPOSITION

A young woman with long dark hair smiling and looking back at the camera on a city waterfront promenade with skyscrapers in the background.

I build meaningful brands and digital experiences by blending strategy, creativity, and human insight.

Madison Bracaglia is an art director and brand strategist with 10 years of experience building brands that connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Mel Robbins, Girlboss, and Mailchimp.

By day, Madison works as a freelance art director, helping visionary founders and agencies translate complex ideas into compelling visual narratives through human-centered design, strategic illustration, and thoughtful art direction. By night, she channels that same storytelling into fine art and composes neo-classical piano pieces.

Madison's design philosophy is rooted in empathy, visual problem-solving, and strategic storytelling. She believes great design isn't just about aesthetics. It's about clarity, conversion, and creating work that reflects the truth of who you are. Her approach weaves art and illustration into every project, building brands and digital experiences that feel authentic and resonate deeply with audiences. Whether designing for commerce or creating fine art, Madison blends function with creativity and human insight to help women leaders and ambitious entrepreneurs come into their own power.

Art Direction

10 years of agency and freelance creative leadership across global brands. This collection showcases full 360 integrated campaigns including branding systems, web design, packaging, digital ads, landing pages, newsletters, DTC pieces, and social media content creation—all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.

Case Studies

This collection showcases illustration across brand identity, social media, podcast art, infographics, and commissioned location pieces. From Instagram stickers created for Mel Robbins' "The High 5 Habit" book release to custom artwork for brands, each piece demonstrates how thoughtful illustration strengthens visual storytelling and deepens audience connection.

Illustration

Cozy living room with a peach sofa, various throw pillows, and framed wall art, including botanical and abstract prints. Green walls, wooden flooring, indoor plants, a side table with a coffee cup, and a round table with a potted plant and a candle.
Person in white shirt holding a framed drawing of a house
Multiple copies of a digital illustration featuring a workspace with plants, notebooks, glasses, a cup of coffee, a keyboard, and a pen, with the phrase "For the Love of Freelance."
A woman with blond hair and glasses holding a book titled "The High 5 Habit" by Mel Robbins, partially covering her face, with a light blue background and a small star-like sparkle to the right.
Open box of matchsticks with a 'Marmalade Lounge' logo featuring a pink tiger on a dark green background in front of a black-and-white portrait of a woman holding a champagne bottle.
A flat-lay of a workspace with a notebook, pen, printed resource titled "Freelancing Females Resources," a smartphone displaying the same title, a red flower, a small rainbow sticker, a cup of coffee, and a banner with a rainbow design.
A black envelope with white cursive text that reads 'Rooted Provisions' covering a printed card with a logo of a chick standing on roots and the words 'Locally Sourced, Family Owned,' in front of a person in an industrial greenhouse with plants and dried pampas grass.
Open sketchbook showing a pencil outline of a church or historical building with a dome on top, placed on a white surface next to a cup of orange-colored drink and some paint swatches and a magazine.

Fine Art

Collection of framed artworks including an old map, a painting of a church with a clock tower, a drawing of two ducks, and a green cactus plant in a square pot.

COMING SOON

Creative Storyteller

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Human-First Design

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Creative Storyteller ・ Human-First Design ・