Hello, I’m Madison.
An Art Director and Designer Based in NY
I build meaningful brands and digital experiences by blending strategy, creativity, and human insight.
Madison Bracaglia is a creative director and brand strategist with 10 years of experience building brands that connect, convert, and resonate with purpose. Her work spans brand identity, web design, and digital strategy, with a proven track record leading creative for global names like Squarespace, Mel Robbins, Girlboss, and Mailchimp.
By day, Madison works as a freelance art director, helping visionary founders and agencies translate complex ideas into compelling visual narratives through human-centered design, strategic illustration, and thoughtful art direction. By night, she channels that same storytelling into fine art and composes neo-classical piano pieces.
Madison's design philosophy is rooted in empathy, visual problem-solving, and strategic storytelling. She believes great design isn't just about aesthetics. It's about clarity, conversion, and creating work that reflects the truth of who you are. Her approach weaves art and illustration into every project, building brands and digital experiences that feel authentic and resonate deeply with audiences. Whether designing for commerce or creating fine art, Madison blends function with creativity and human insight to help women leaders and ambitious entrepreneurs come into their own power.
Art Direction
10 years of agency and freelance creative leadership across global brands. This collection showcases full 360 integrated campaigns including branding systems, web design, packaging, digital ads, landing pages, newsletters, DTC pieces, and social media content creation—all built on human-first design principles. Each project blends strategy, creativity, and intentional storytelling to create brands that connect authentically and convert meaningfully.
Illustration
This collection showcases illustration across brand identity, social media, podcast art, infographics, and commissioned location pieces. From Instagram stickers created for Mel Robbins' "The High 5 Habit" book release to custom artwork for brands, each piece demonstrates how thoughtful illustration strengthens visual storytelling and deepens audience connection.
Fine Art
COMING SOON